Digital Marketing Senior

Company Description

Evolene Indonesia is an official fitness supplement brand focused on creating accessible products for people across Indonesia. The company supports healthy lifestyles by offering supplements that complement regular exercise and promote overall well-being. Evolene is committed to quality, affordability, and helping customers achieve their fitness goals. Team members join a growing brand in the health and fitness industry with opportunities to contribute to impactful products and customer experiences.

Role Description

• Own and drive digital revenue performance across key product SKUs, ensuring each product contributes consistently to business growth.
• Develop and execute digital demand strategies by defining target audiences, core messaging, and creative approaches across the full marketing funnel.
• Lead and direct creative performance by translating product insights into high-impact digital content and advertising concepts.
• Collaborate closely with Content, Video Production, and KOL teams to produce and optimize performance-driven creatives.
• Manage and optimize paid digital channels (Meta, TikTok, Google, and Marketplace Ads) with a strong focus on creative testing and scalability.
• Monitor and analyze key performance metrics including revenue per SKU, ROAS, cost per lead, and creative performance trends.
• Build demand through education-based and insight-driven marketing, reducing reliance on heavy promotions or discounts.
• Ensure alignment across Product, Creative, KOL, and Performance teams to deliver a consistent and effective…