Jr. Brand Marketing Lead

Job Description

• Strategize, develop and monitor brand strategies for assigned brands under supervision of manager --- including defining brand purpose, USP, and communication pillars, in collaboration with creative team for execution).
• Handle brand planning process, including objective setting, marketing roadmap, budget allocation, execution monitoring, through close cross-functional teams (commercial, product, creative, digital) to ensure brand strategy is well-aligned and executed effectively.
• Continuously analyze brand performance, market data, and campaign results to identify insights and optimization opportunities.
• Develop and execute market and competitor research, conclude insights, and translate findings into data-backed actionable marketing direction.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or Communications --- ideally with a strong foundation in analytical or research-based coursework (market research experience is highly preferred).
• 2-3 years of experience in marketing, brand management, or strategic marketing roles, with proven involvement in data-based decision-making.
• Experience in market research agencies, marketing analytics, or brand strategy consulting is highly valued.
• Demonstrated ability to analyze marketing performance, consumer insight, and competition trends, and translate findings into actionable strategies.
• Experience in FMCG, or e-commerce industries preferred, but candidates from consulting, analytics, or research backgrounds with strong business acumen are welcome --- as long as…