Social Media Manager

Requirements :

• Open for local candidates.
• Bachelor’s Degree in Marketing, Communications, or a related field.
• Have experience in social media management or digital marketing, preferably within the luxury, lifestyle, or sustainability sectors.
• Proven success managing Instagram as a primary channel, experience with Pinterest and LinkedIn is highly desirable.
• Strong understanding of cross-market communication, with experience in multi-country marketing (Southeast Asia or Middle East preferred).
• Proficient in analytics tools (Meta Business Suite, Later, Hootsuite, Google Analytics, etc.).
• Excellent command of English, additional language skills are an advantage.
• Strong aesthetic sense, with experience briefing or collaborating with content creators and designers.
• Creative thinker with strong attention to detail and ability to translate data into action.
• Self-motivated, organised, and comfortable working both independently and collaboratively across time zones.
• Have a refined aesthetic sense aligned with premium or sustainable lifestyle brands.
• Self-starter who takes ownership of strategy, content, and results.
• Balance creativity with performance metrics and continuous improvement.
• Enjoy cross-cultural collaboration and have strong interpersonal communication skills.
• Fulltime and onsite.

Responsibilities :

• Develop and implement a comprehensive social media strategy across Instagram, Pinterest, Facebook, and LinkedIn, aligned with the brand vision, tone, and marketing calendar.
• Create localised communication strategies for each market (UAE, Indonesia, Singapore, Hong Kong) to ensure cultural relevance and message resonance.
• Collaborate with the Global Head of Marketing to define campaign goals, storytelling pillars, and key creative directions.
• Maintain a clear monthly content calendar, outlining themes, campaigns, and communication angles across platforms.
• Prepare monthly social media reports covering reach, engagement, follower growth, and content performance.
• Develop actionable insights and monthly improvement plans based on analytics and performance data.
• Track implementation results and continuously optimise based on measurable outcomes.
• Monitor social media and industry trends, identifying emerging formats, competitor activities, and platform updates relevant to the wellness and sustainability sectors.
• Provide recommendations for new content ideas, visual styles, and formats to keep the brand innovative and engaging.
• Engage actively with the online community through thoughtful replies, DMs, and brand-aligned interactions.
• Identify and manage influencer collaborations and partnerships aligned with the brand’s tone, values, and sustainability mission.
• Support content creation and coverage during brand or partner events.
• Coordinate with designers, photographers, videographers, and country marketing teams to ensure timely delivery of high-quality content assets.
• Align closely with…