Marketing Manager

Requirements:

• Minimum 5 years of digital marketing experience, ideally with team leadership or management responsibilities.
• Experience in property, real estate, hospitality, F&B, retail, or lifestyle businesses is strongly preferred.
• Strong hands-on expertise in Meta Ads, including campaign setup, audience targeting, budget allocation, optimization, and performance analysis.
• Working knowledge of Google Ads and paid digital advertising strategies.
• Strong understanding of lead generation, lead qualification, conversion funnels, and customer acquisition.
• Experience developing social media strategies, content calendars, campaign concepts, and brand positioning.
• Ability to write marketing copy and independently review or create content when required.
• Experience managing and directing graphic designers, content creators, and other marketing team members.
• Strong analytical skills, including campaign reporting, KPI tracking, budget monitoring, and performance evaluation.
• Ability to collaborate closely with sales teams and use sales feedback to improve lead quality and campaign effectiveness.
• Familiarity with AI tools, marketing automation, and modern digital marketing workflows.
• Excellent written and spoken English.
• Strong organizational, communication, leadership, and project management skills.
• Proactive, hands-on, creative, and commercially focused, with the ability to manage multiple brands and priorities simultaneously.

Responsibilities:

• Develop and implement integrated marketing strategies across property development, villa sales, café operations, and retail, ensuring alignment with each business’s objectives, brand positioning, and target audiences.
• Plan, build, manage, and optimize Meta Ads campaigns, while overseeing Google Ads and other relevant digital marketing channels to improve reach, lead generation, and conversions.
• Develop social media strategies, content calendars, campaign concepts, and brand messaging across all businesses.
• Monitor lead quality and conversion performance, working closely with the sales team to improve campaign targeting and generate more qualified leads.
• Manage and direct graphic designers and content staff, providing creative direction and ensuring timely delivery of marketing materials.
• Write, review, and refine advertising copy, captions, promotional content, and other marketing communications when needed.
• Track marketing KPIs, advertising budgets, campaign performance, and ROI, preparing regular reports with actionable recommendations.
• Identify opportunities to improve marketing performance through audience insights, competitor research, testing, and campaign optimization.
• Utilize AI tools and modern marketing workflows to improve efficiency, content production, and campaign performance.
• Coordinate multiple marketing activities and deadlines while maintaining consistent brand quality and supporting overall business growth.

Benefits:

• Competitive…