Digital Director

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

POSITION OVERVIEW

The Digital Director leads Edelman Indonesia's digital communications practice, integrating earned media, owned channel strategy, KOL and influencer programming, paid digital amplification, and performance analytics into cohesive client programs. This is a senior practice leadership role with a business development mandate.

The role sits at the intersection of corporate communications and digital strategy. The successful candidate is as credible in a boardroom conversation about reputation risk as they are in a strategic discussion about platform architecture and content performance. They lead clients, grow accounts, and build the capability of the practice team around them.

This position is suited to a senior communications professional who has operated across both agency and in-house environments, brings multi-market Southeast Asia experience, and understands how large Indonesian organisations - including publicly listed companies and conglomerates - approach communications investment and reputational governance.

KEY RESPONSIBILITIES

Digital Strategy and Client Leadership

• Develop and lead integrated digital communications strategies for clients across corporate, technology, consumer, and financial sectors, among others.

• Serve as the senior digital counsel in client engagements, advising communications and marketing leadership on channel strategy, content architecture, and platform prioritisation.

Translate complex corporate and product narratives into clear, platform-appropriate digital content strategies

• - particularly for technology and consumer electronics clients.

• Integrate earned media, owned channels, and paid amplification into unified campaign frameworks aligned to measurable client business objectives.

Oversee digital communications planning across LinkedIn, Instagram, X, TikTok, YouTube, and platforms relevant to target audiences across Indonesia and the broader SEA region.

KOL and Influencer Program Oversight

Establish and govern KOL identification, vetting, and engagement frameworks spanning full influencer tiers - macro to micro

• - across Indonesia and key Southeast Asia markets.

• Provide strategic direction for end-to-end influencer program management: briefing, agency or team oversight, content review, compliance, and performance evaluation.

• Advise clients on KOL risk assessment, ensuring all influencer…