Proposition Design & Development Lead

Proposition Design \& Development Lead is responsible to lead the design and development of differentiated life and wealth propositions that address priority customer needs, strengthen portfolio competitiveness, and deliver sustainable commercial value. The role owns proposition direction from insight and concept through business-case approval and a clearly defined design handover, with particular emphasis on investment-linked products (ILP), wealth accumulation, high-net-worth (HNW), legacy-planning, and multi-currency opportunities.

The Lead converts customer, distributor, market, competitor, regulatory, and financial insight into clear proposition choices. Working across Product, Pricing, Actuarial, Investments, Distribution, Marketing, Risk, Legal, Compliance, Operations, and Technology, the role establishes the customer value proposition, design guardrails, commercial rationale, and decision-ready proposition package while preserving clear accountability for technical pricing, detailed specifications, implementation, and commercialization within the relevant partner teams.

Position Responsibilities:

1. Proposition Strategy and Roadmap

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• Support the Head of Life \& Wealth Proposition in translating enterprise strategy, portfolio priorities, customer needs, and distribution opportunities into an integrated 12–18-month life and wealth proposition roadmap.
• Maintain clear portfolio positioning across customer segments, needs, currencies, channels, and product categories to minimize duplication and strengthen differentiation.

2. Customer-Centric Proposition Design

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• Define the target customer, unmet need, intended customer outcome, proposition promise, product role, differentiating features, and reasons to believe.
• Lead customer-value and market-fit validation using research, distributor feedback, focus groups, competitor benchmarking, portfolio experience, and relevant external practices.
• Develop the proposition one-pager, design principles, benefit architecture, customer journey, fund or investment narrative where relevant, and clear design guardrails.
• Lead proposition requirements for ILP fund architecture, investment themes, currency choices, fund differentiation, customer suitability, and the customer-facing investment narrative, in partnership with Investments, Pricing, Risk, Compliance, and relevant asset-management stakeholders. Technical fund governance and investment decisions remain with designated investment owners.
• Ensure propositions are understandable, suitable for the intended segment, and designed to support fair customer outcomes.

3. Business Case and Design Governance

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• Own the proposition component of the overall business case, including the strategic rationale, target customer, customer need, proposition concept, differentiation, design…