SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist – Technical SEO, Google Ads & Lead Generation | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

Experience Level: Mid-Level to Senior

Department: Digital Marketing / Growth Marketing

About the Role

At Pavago, one of our clients is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth.

The ideal candidate has strong expertise in technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation. This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies.

You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in AI-powered search optimization (AEO/GEO).

Key Responsibilities

SEO Strategy & Optimization

• Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance.
• Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data.
• Execute ethical link-building strategies and monitor search algorithm updates.
• Optimize content…