Social Media Content Specialist

Social Media Specialist

Job Description

• Plan, execute, manage, and optimize digital advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube).
• Develop campaign structures and audience strategies, including cold audiences, retargeting, and lookalike audiences.
• Monitor campaign performance and optimize advertising activities based on data insights.
• Manage and allocate advertising budgets strategically to maximize campaign effectiveness and return on investment.
• Track and optimize key performance indicators, including Cost per Lead (CPL), Conversion Rate (CVR), and Return on Ad Spend (ROAS).
• Analyze the conversion funnel, from clicks and leads to transactions, and identify opportunities for improvement.
• Conduct A/B testing on audiences, creatives, messaging, and campaign settings to improve performance.
• Collaborate with the design and social media teams to develop effective advertising creatives aligned with campaign objectives.
• Prepare regular performance reports, analyze campaign results, and provide actionable recommendations.
• Develop scalable and repeatable advertising strategies to support business growth.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• Minimum 3 years of experience in digital advertising, particularly Meta Ads and Google Ads.
• Proficient in Meta Ads Manager and Google Ads.
• Strong understanding of marketing funnels, audience targeting, and conversion optimization.
• Strong analytical and problem-solving…