CREATIVE STRATEGIST

About the role

We are seeking a Creative Strategist / Content Strategist who can translate product character and target market needs into communication strategy, campaigns, and engaging content with clear business objectives.

Key responsibilities

• Develop creative and content strategy to increase awareness, engagement, consideration, and conversion according to brand objectives
• Develop ideas and campaign concepts based on target market, product character, trends, and business needs
• Determine objectives, key messages, communication angles, and content direction for each campaign
• Create content pillars and content plans relevant to brand character and target audience
• Conduct research on target audience, consumer behavior, competitors, social media trends, and content trends as a basis for strategy development
• Develop creative concepts for various communication needs, including social media content, promotional campaigns, product campaigns, product launches, seasonal campaigns, and digital activations
• Provide creative briefs to relevant teams (Content Creators, Copywriters, Graphic Designers, Videographers, Social Media, and/or KOLs) to ensure execution aligns with determined strategy
• Direct content development to ensure it is visually attractive and has strong, relevant messaging for consumer needs
• Collaborate with Marketing, Sales, Content Creator, and Creative teams to ensure campaigns run according to objectives
• Evaluate campaign and content performance, then provide insights and strategy recommendations to improve future performance

**About…